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Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319109650 | Date : 2014-10-29

Description :

PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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The Law of Electronic Commerce PDF




by Alan Davidson : The Law of Electronic Commerce

ISBN : #052167865X | Date : 2009-09-14

Description :

PDF-26bd7 | Written specifically for legal practitioners and students, this book examines the concerns, laws and regulations involved in Electronic Commerce. In just a few years, commerce via the World Wide Web and other online platforms has boomed, and a new field of legal theory and practice has emerged. Legislation has been enacted to keep pace with commercial realities, cyber-criminals and unforeseen soci… The Law of Electronic Commerce


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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan PDF




by Florian Kohlbacher : Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan

ISBN : #0230293395 | Date : 2016-03-08

Description :

PDF-151e2 | Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan…. Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan


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Marketing Nachhaltigkeit Verantwortung Management Reihe Responsibility PDF 962703c31

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CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition) PDF




: CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition)

ISBN : #3662458128 | Date : 2017-06-09

Description :

PDF-e8212 | CSR und Marketing scheint zunächst ein Widerspruch in sich zu sein. Dieses Buch widmet sich der Frage, wie “echtes” bzw. “authentisches” CSR Marketing gestaltet werden kann, denn viele CSR-Aktivitäten von Unternehmen sehen sich dem Vorwurf des “Green-” oder “Social Washings” ausgesetzt. Die Autoren orientieren sich dabei an folgenden Leitfragen: Wie kann erfolgreiches CSR-Marketing implementiert… CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition)


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Definitive Service Metrics Thought Leadership PDF 16e85d8b7

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The Definitive Guide To IT Service Metrics (Thought Leadership) PDF




: The Definitive Guide To IT Service Metrics (Thought Leadership)

ISBN : #1849284059 | Date : 2012-08-30

Description :

PDF-0ff0f | IT service metrics: Manage them. Measure them. Make them work for you. Measuring success is crucial, but how do we do it? How can we be sure that the IT services we offer are adding real value to our business? Metrics are an invaluable tool for measuring the effectiveness of IT service provision. Used effectively, metrics enable businesses to assess performance in order to inform the decision-maki… The Definitive Guide To IT Service Metrics (Thought Leadership)


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Strategies in E-Business: Positioning and Social Networking in Online Markets PDF




: Strategies in E-Business: Positioning and Social Networking in Online Markets

ISBN : #146148183X | Date : 2013-09-26

Description :

PDF-c3c58 | In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs―with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business mod… Strategies in E-Business: Positioning and Social Networking in Online Markets


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Business Strategies Competitiveness Times Crisis PDF 95d7b7802

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Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs PDF




by Laura Gavinelli : Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs

ISBN : #1137578092 | Date : 2016-11-15

Description :

PDF-6f908 | This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they fa… Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs


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Business Strategies and Competitiveness in Times of Crisis: A Survey on Italian SMEs by by Laura Gavinelli

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Economics and Management of Networks: Franchising, Strategic Alliances, and Cooperatives (Contributions to Management Science) PDF




: Economics and Management of Networks: Franchising, Strategic Alliances, and Cooperatives (Contributions to Management Science)

ISBN : #3790817570 | Date : 2007-02-21

Description :

PDF-d3379 | Previous research on the institutional structure of franchising networks (Bri- ley et al. 1991; Lutz 1995; Shane 1998; Lafontaine and Shaw 1999, 2005; – fuso 2002; Penard et al. 2003a,b) does not explain the governance structure of the franchising firm as an institutional entity that consists of two interrelated parts: Residual decision rights and ownership rights. The latter includes not only res… Economics and Management of Networks: Franchising, Strategic Alliances, and Cooperatives (Contributions to Management Science)


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International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development PDF




by A. Coskun Samli : International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

ISBN : #1461451248 | Date : 2012-11-27

Description :

PDF-426fa | Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern internation… International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development


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International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development by by A. Coskun Samli

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The Art of the Pitch: Persuasion and Presentation Skills that Win Business PDF




by P. Coughter : The Art of the Pitch: Persuasion and Presentation Skills that Win Business

ISBN : #0230120512 | Date : 2012-01-12

Description :

PDF-cb8a8 | Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation…. The Art of the Pitch: Persuasion and Presentation Skills that Win Business


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